Service: Digital Advertising

Internet ads fall into two basic categories: search based (intent) and profile based (programmatic). Each one has its place in a digital marketing plan and should be considered based on the goals of that plan. Generally speaking search/intent ads get better results per ad displayed (impression) where profile/programmatic ads have a greater reach and will be seen by more people.

Search Ads

Google Ads are the most recognized search ads but Bing, Yahoo and others have search ad platforms as well. These ads are usually text based and are set to target keywords that users enter into search engines. With these ads you can reach people looking for what you offer and also your competitors, other locations or most any search term.

Irene Ryn Real Estate

Case Study:
Irene Ryn Real Estate

Real Estate can be pin-point targeted for location, demographics and keywords to bring a great ROI. This client uses several search ads strategies, in one case an ocean view home was advertised to affluent areas hundreds of miles away bringing the buyer from out of the area directly to the webpage for the property.

Digital Display Ads

Display ads are usually sent through an ad network run by Google or another provider. Because these use graphic design they should be eye-catching and engaging. We select the audience attributes that matches your customers' profile then your ads will be displayed on many websites thousands of times a month.

Meredith Insurance

Case Study:
Meredith Insurance Center

The insurance sector is impacted and it can be a challenge for local agencies to compete with the big players. When this client went out on his own he used hyper-targeted digital display ads to get his name out to the community with a return that no other form of advertising could have delivered for the money.