Search engines take questions (queries) from users and return answers (results). Organic results happen when the search engine matches the keyword(s) a user submits to content that it has previously indexed on the web. How your website is designed, implemented and the content it delivers are the foundations of SEO.
Content Is King
Properly organized well written content is the single most important part of SEO. There is no magic tool or workaround for this standard and it is the one area where so many businesses fall short. To be properly indexed by search engines your website must give the algorithms structured information in a way that ensures their understanding of your message and intent.
H&S Water Well Drilling
Well drilling is a big-purchase item where every lead is important. SEO is key to being found at the right time by potential customers. In particular the Education-Center (FAQ) page is loaded with keyword related topics making it a popular Google search result.