Service: Search Engine Optimization (SEO)

Search engines take questions (queries) from users and return answers (results). Organic results happen when the search engine matches the keyword(s) a user submits to content that it has previously indexed on the web. How your website is designed, implemented and the content it delivers are the foundations of SEO.

Content Is King

Properly organized well written content is the single most important part of SEO. There is no magic tool or workaround for this standard and it is the one area where so many businesses fall short. To be properly indexed by search engines your website must give the algorithms structured information in a way that ensures their understanding of your message and intent.

Simas & Associates Attorneys at Law

Case Study:
H&S Water Well Drilling

Well drilling is a big-purchase item where every lead is important. SEO is key to being found at the right time by potential customers. In particular the Education-Center (FAQ) page is loaded with keyword related topics making it a popular Google search result.

Meta Tags

When a search result is returned the first line (title) and the bit of text below the URL (description) are the first opportunity to grab a person's attention. Often these are ignored by web developers,  missing an chance to create a visitor which is the first step in creating a client. Meta Tags are a root SEO element and should not be left to chance.

Athlon Elite Fitness

Case Study:
Athlon Elite Fitness

This business is in a competitive business sector and their website is an active part of their marketing plan. Each page has unique keyword focused Meta Tags written to engage the user right on the Search Engine Results Page (SERP) and get them to click-through to the website.

Information Architecture

Good Information Architecture (IA) allows people to seamlessly find what they’re looking for, in the real world as well as online. Imagine a building or ship without any thought to how people will move around once inside, Many websites suffer from lack of planning which affects User Experience (UX).

Hands Gallery

Case Study:
Hands Gallery

This click-and-mortar business offers online sales & a retail location. Well thought out information architecture organizes the online content in a way that flows with the store set up while offering multiple paths through the eCommerce platform to each item.