Hi, I'm Mike and my job is to help businesses get found online. After 20 years in the digital marketing space I have developed a set of core principles that are the foundation of competing for online market share. A strong website includes search engine optimization and allows for paid advertising to be leveraged to achieve the best possible return on investment.

Dave of Simply Clear Marketing says "Mike has been helping me the last 5 years build over 100 websites and run successful Google Ads campaigns. He’s easy to work with and he knows his stuff!"

If you are looking for a ground up digital marketing plan or consultation on how to refine your current digital marketing I can help. I've worked with businesses in most every sector and there are solutions for online marketing success for everyone.

Jeff of Stulberg Law says "If you need to create an effective digital marketing strategy,update your company “look”, or update a neglected digital presence and marketing plan, I cannot recommend Webfeet Internet Marketing highly enough."

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What is Internet Marketing?

Web Feet's digital marketing services are data-driven, customer-focused delivery of marketing messages online. This includes website development, content creation, organic search ranking and online advertising. Combined, these components make up internet marketing and are essential for online marketing success. Web Feet Internet Marketing is available for a single a project, complete website centered digital marketing or consultation basis. We can research, plan, implement any or all of our services and complete them for you, or you can take the plan and employ it on your own with our guidance.

Website Development

Update a website or start from scratch, either way proper project execution is based on brand equity, target audience, information architecture and search engine optimization.

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Online Marketing

Internet marketing includes search engine marketing, online advertising, organic search ranking, user experience and analytics to lead people to become customers.

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Consultation

A fresh set of eyes can find digital marketing opportunities, offer solutions and create a roadmap to allow in-house team members to implement a new marketing plan.

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The Internet Marketing Process

1. Website Development is a process that uses best practices for search engine optimization and keyword targeting while creating a positive user experience. The fundamentals of good website development hold true for e-commerce as well as informational websites.

2. SEO (Search Engine Optimization) is a practice that includes keyword research, competitor analysis, information architecture, content creation, link building and several other factors to make a website vie for top search result placement. Organic Search Ranking is the result of a combination of factors such as geography, competition and SEO.

3. Digital Advertising is best done after the above factors are in place and refined. When you pay for clicks (CPC) it is essential that each one brings the opportunity to gain a new client. If the after click experience is not planned out and optimized for customer acquisition (conversion) then money and resources are being wasted. In a competitive marketing environment it's important make sure every visitor to your website finds what they are looking for quickly and there is a call-to-action (CTA) that takes them to the next step.