What is Web Development?

Web development is the process of designing, writing, coding, launching, and maintaining a website. Web development may be as simple as creating a three- or four-page website with straightforward content describing your organization, or it may involve creating hundreds of pages with dynamic content, e-commerce stores, email lists, blogs, RSS feeds, user-generated content or reviews, and more.

A great-looking website with lots of bells and whistles might be impressive, but does it serve its purpose? Does your company even know what that purpose is? Your website should be one (very important) piece of your marketing campaign, designed to target customers and relay your message in the same way that every ad or press release does. It is not a stand-alone entity, but a seamless part of your overall strategy, image, and brand.

A successful website causes a customer to act -- to come into your store, to buy your product online, to tell a friend about your organization, to sign up for your email list -- and a successful website gives your company solid statistics about what your customers are doing. A website that is integrated with your entire marketing campaign blends purpose and execution with clearly defined, measurable goals targeted to your customer base and their needs

Website development Website design Search engine optimization (SEO) Competitor analysis

Hand coding Shopping cart solutions E-commerce Customer communication emails

• What is Integrated Marketing?
• Image Development
• Branding
• Advertising
• Graphic Design
• Publicity
• Copywriting
• Web Development
• E-Commerce
• Search Engines

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