What is Web Development?

Web development is the process of designing, writing, coding, launching, and maintaining a website. Web development may be as simple as creating a three- or four-page website with straightforward content describing your organization, or it may involve creating hundreds of pages with dynamic content, e-commerce stores, email lists, blogs, RSS feeds, user-generated content or reviews, and of course social media.

A great-looking website with lots of bells and whistles might be impressive, but does it serve its purpose? Does your company even know what that purpose is? Your website is one (very important) piece of your marketing campaign It is not a stand-alone entity, but a seamless part of your image, and branding efforts.

A successful website causes a customer to act -- to come into your store, to buy your product online, to tell a friend about your organization, to sign up for your email list -- and a successful website gives your company solid statistics about what your customers are doing.

• What is Image Management?
• Image Development
• Branding
• Advertising
• Graphic Design
• Publicity
• Copywriting
• Web Development
• E-Commerce

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