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Publicity is the non-paid coverage of your business in any media. Publicity can be pitched (we submit an idea to a journalist, who does a story about your business), written and submitted (we write a story about your business and submit it to a publication), or unsolicited (a journalist finds out about your business and does a story without being pitched).
How Does Publicity Fit into an Integrated Marketing Campaign?
We find the best media outlets for your business as often as possible, to make sure that your message reaches your audience in more ways than simple advertising. We target media outlets that best match your audience, from trade publications to local newspapers to national magazines.
Pitched Publicity
Every time your business, management, or employees do something noteworthy, we'll highlight the unique accomplishment in a press release and pitch the story to select media outlets.
Submitted Publicity
Journalists often need expert opinions for articles, products to review, and ideas for storylines or series. We stay on top of these opportunities for you and write and submit content as needed.
Unsolicited Publicity
With the strong brand presence that Web Feet Integrated Marketing brings to our clients, journalists often seek out our customers for quotes, news, and other stories. What Publicity Services Does a Web Feet Integrated Marketing Plan Include?
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