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Graphic design is the process that creates the overall "look" of ads, websites, signs, packaging, and other marketing pieces. It includes all the visual elements of the work, including drawings, paintings, photographs, computer-generated images, and fonts, and it involves the organization of each of these elements, including the use of empty or "white space." Graphic designers use both art and technology to communicate feelings or ideas; good graphic design conveys your message visually before anyone even reads the copy or text that accompanies it.
How Does Graphic Design Fit into an Integrated Marketing Campaign?
Graphic design is a powerful element of any marketing piece. The design of your ad, banner, packaging, or website strongly affects how your customers view your message, and a consistent design that fits into your overall marketing plan ensures that customers get a consistent message about your company.
Image-Based Design
Properly executed images can be compelling tools to communicate thoughts or feelings. With an image-based graphic design, you may not even need words or additional copy to help convey your message.
Typography-Based Design
What words look like is almost as important as their meaning. By integrating standards for fonts and typefaces into your marketing campaign from the beginning, you'll have more power over the emotional effect of your organization's message.
Image and Type
Design is the link between the your message and your target customer. Most graphic design combines images and type to convey your message strongly, succinctly, and successfully. What Graphic Design Services Does a Web Feet Integrated Marketing Plan Include?
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