What Is Integrated Marketing Communications?

The concept of Integrated Marketing Communications (IMC) is simple: Your image, brand, marketing materials, and customer experience should be cohesive and consistent, and they should all reflect your organization's values and culture. In practice, this degree of coordination requires the Public Relations, Design, Web Development, and Marketing Departments to talk together, preferably with the organization's senior management, about the company goals and values and to devise coherent strategies to convey these messages to the public, maintain these messages throughout the customer experience, and uphold these messages in a consistent way over time.

Most businesses don't have the time, energy, or ability even to get all these people in the same room, let alone achieve a long-term coordinated marketing plan. This coordination, however, is the foundation for a successful Integrated Marketing Communications program.

Web Feet Integrated Marketing builds this foundation for you. By having publicity, design, web development, copywriting, image, and other creative marketing services under one roof, we bring a fully integrated marketing team to your organization. Working from this strong foundation, we can achieve the final element of Integrated Marketing Communications: communicating with your customers.

Companies can no longer determine where, when, and how they sell their products. Instead, we must look at how consumers make purchasing decisions and how to market to them, replacing mass-marketing tactics with a targeted, customer-focused approach that not only allows customer feedback but actively encourages two-way communications between consumers and companies.

Integrated Marketing Communications focuses on the customer's experience from start to finish, and prioritizes that experience over any other concern.

If your customer's experience is not integrated, you become isolated. A single clever, whizbang ad may amuse potential customers, but does it convince them to look at your product? If they do look at your product, does the entire feel of your store or website match the expectations set by the one-off ad? Are you giving your customer a seamless, enjoyable experience, or are you desperately throwing out a hodgepodge of marketing efforts just to see what sticks -- and alienating and confusing your customer base in the process?

At Web Feet Integrated Marketing, our commitment to your success requires that we learn as much as possible about your organization, your customers, your goals, and your values so that we develop long-term solutions rather than simply clever ads. We will work to integrate your company values with your marketing plan, keeping you fully connected with your customers for the long haul.

• What is Integrated Marketing?
• Image Development
• Branding
• Advertising
• Graphic Design
• Publicity
• Copywriting
• Web Development
• E-Commerce
• Search Engines

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