As a Certified Financial PlannerŪ, Kristin Rasmussen needed to set herself apart from the large companies and other financial planners by focusing on her credentials and her personal attention to clients' needs. Her father (an architect in Ventura) designed her logo on paper but Web Feet took it to the digital phase and created the silver-foiled identity package. We launched a direct mail campaign with beautiful original art work and some of her favorite quotes. A focused list of potential clients using demographics that Kristin wanted to reach rounded out this successful campagin.

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