New Image Makes a Splash: A Case Study

The San Luis Obispo Swim Club, like many non-profit organizations, relied heavily on the efforts of volunteers. Because that group changed often, there was little consistency in marketing efforts. With the club's 50th anniversary approaching, it was a good time to create a marketing plan and collateral materials to help guide the club in their future efforts. Web Feet jumped in to donate a year's worth of marketing services as part of our "Helping Hands" outreach program.

• Inconsistent image
• Outdated logo
• No branding opportunities at the city-owned pool the team used
• Website lacked dynamic information
• Limited budget

• Marketing plan including high impact, low cost components
• Identify and enlist community partners to assist efforts and donate services or items to offset or reduce costs of plan components
• Design banners for use at pool and swim meets
• Create website with dynamic content to disburse info and unite team members
  • Info for existing team members
  • Event info for visiting teams
  • Info for potential members
  • Info for supporters
• Press Releases regarding team events
• Prepare print materials and invitations for swim meets
• Design new t-shirts for swimmers and supporters
• Create marketing binder with materials, artwork, usage guidelines and public relations resources.

SLO Swim Club president Andy Allen reports great results from the marketing services donated by Web Feet. "Our organization made some big changes over the last year," he said. "This helped our club tremendously, in so many ways. It created energy and renewed excitement among our members and supporters. The fresh new look, professional presentation materials, and community outreach efforts helped us attract interest and increase our membership."

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