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EverLite's idea was a winner-literally! After a battery of tests by the staff at Backpacker Magazine, EverLite's EL8 solar rechargeable headlamp was one of only 15 outdoor retailer products to receive the 2008 "Editor's Choice" award.
EverLite owners Dale Jones and Barbara Marcum realized the product's packaging, commissioned from a designer in a neighboring country, wasn't quite ready for the spotlight. They decided the EL8 deserved packaging and sales information as unique and sturdy as the product itself. Having worked with Web Feet in the past, Dale and Barbara decided to return to the full-service marketing firm that knew their company best.
The Challenges
- Requirements of product & accessory packaging
- Drive sales
- Highlight distinctions and provide information in limited space and in 5 languages
- Introduce eco-friendly features without sounding like green-washing
- Protect product
- Requirements of sell sheets for wholesale clients
- Consistent branding
- Contemporary
- Informational
- Easy to read
The IMC Solution
- Product and Accessory packaging
- Eye-catching, compelling, clever design
- Tell a story with photos, design and human element
- Direct attention to important information via design components
- Use graphic design to suggest earth-friendliness
- Unique clamshell package design
- Sell sheets for wholesale clients
- Consistent graphics that tell a story
- Youthful, "outdoorsy" feel
- Clarify uses
- Sell distinctive product features
- Include adequate product and accessory specs
The Outcome
Due to the new trendsetting packaging, Everlite's Solar Rechargeable products can be found at Bass Pro Shops, REI, Mel Cotton's Sporting Goods, Amazon.com, North Face, Northern Mountain Supply, Sportsman Guide, Orvis, Discovery Channel, and many more targeted outlets. These local inventors have many more ideas up their sleeves and we look forward to promoting each to their specific markets.
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Portfolio of Work
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More Information
If you are interested in becoming an integrated marketing success story, let Web Feet lead the way! Click Here to learn more about integrated marketing, the services we provide, and how we can help you make a splash in the business world.
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We go to great lengths to ensure that every potential client is met with only the finest ideas. If you would like to schedule a free one hour consultation with our creative director, please review and complete the following documents and fax them to us at (805) 786-4734.
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