Dec
27
Ad Spending Heads Into Tepid Recovery
CHICAGO (AdAge.com) — Depending on which media forecast you look at, U.S. advertising spending in 2009 declined for the second or third year in a row. And U.S. ad spending in 2010 will either show a meager gain or fall a bit more. But the bottom line is brutally clear: 2009 saw the sharpest percentage decline in ad spending since the Great Depression.
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