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WFIM Blog: News from the Advertising World

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Coors Light Sees First Sales Decline Since 2005


CHICAGO (AdAge.com) — Coors Light saw a "slight decline" in sales to retailers during the quarter ending Sept. 30, MillerCoors' parent, SAB Miller, reported today. The sales dip ends a streak of 16 consecutive quarters of growth for Coors Light that dates to 2005, a remarkable run that continued through the first six months of this year even as every other major premium beer brand — Budweiser, Bud Light, Miller Lite, Corona Extra and Heineken — posted declines.


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