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Pamela Lee: Marketing Director

Pamela Lee
Inspired to bring the concept of Integrated Marketing Communications to the Central Coast, Pamela and her husband Michael founded Web Feet in 2001. Pamela's extensive experience in advertising, sales management, and graphic communication have shaped Web Feet into the premiere marketing firm in the area, and the only firm offering Integrated Marketing Communications (IMC) in San Luis Obispo.

While she was pursuing her Bachelor of Science degree in Graphic Communication at California Polytechnic State University, Pamela discovered IMC and immediately realized how its strategic, unified approach could help small businesses succeed. Rather than relying on hit-or-miss advertisements that may not even reach their intended audience, businesses could use IMC to engage consumers in two-way conversations, gaining valuable feedback without spending enormous sums of money.

At Web Feet, Pamela works with clients to create tailored solutions that fit their marketing goals and budget. A true "visioneer," she helps clients think not just outside the box but beyond the box, developing imaginative strategies unique to each client. Events like the Squeezebox Square Off for Old Vienna Restaurant, in which accordionists from all over the state competed and drew a standing-room-only crowd, and campaigns like "Now You Can!" for Advantage Homes, which taught homebuyers the benefits of affordable factory-built housing, help clients engage with their audience in new ways. Marketing opportunities can be overwhelming for businesses to evaluate, and Pamela's dedication to innovative, targeted marketing -- while always thinking about the bottom line -- helps Web Feet's clients thrive.

Pamela is a member of the International Color Marketing Group, SLOCAMA (the San Luis Obispo Creative and Marketing Alliance), and the San Luis Obispo Chamber of Commerce. She serves on the Board of the Friends of Hearst Castle and participates in the Rotary Club of San Luis Obispo. She and her family reside in San Luis Obispo.

More Information

Pamela Lee Has Been Working Here Since: January 2001
Pamela Lee's Blog Posts: Click Here to Read

Web Feet Integrated Marketing


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